Sponsored placements · Clearly labeled · Never in school results
Reach Washington families while they choose schools
Tutoring, child care, after-school, enrichment, test prep and moving services can appear next to the schools and neighborhoods families are looking at. Every placement is labeled, families can hide them, and money never changes school data or order.
Opens our order form with your details filled in. No account needed.
Child care listings and map pins
Two products for programs near schools. Both follow the same rules as every placement: clearly labeled, families can hide them, and they never change official data or its order.
Featured child care listing
For licensed child care centers and school-age programs in DCYF's data. Your program keeps its place in the official list near each school; Featured adds a highlight labeled “Featured”.
Preview
Your logo, a short description, hours and the schools you pick up from.
An “Openings now” tag while you have openings.
A “Book a tour” or “Request info” button to your website.
Your DCYF license must be current. Featured never reorders the list or edits DCYF data.
For local businesses that serve families: tutoring, enrichment, camps, swim and music lessons, family dentists and more. A labeled pin and card when families look at what's around a school, and after a school's child care list.
Preview
Sponsored
Target the schools you serve, ZIP codes, or a radius around your business.
At most 3 paid listings around a school; eligible businesses take turns fairly.
Every pin has a start and end date and stops automatically.
Not for child care programs: they use the Featured listing instead.
Planning a new center? The child care site-selection report compares children under 5 with working parents against licensed slots around any address.
More ways to sponsor
Seasonal camp listings and one community sponsor per region. Same rules: clearly labeled, never in school results.
Targeting options
Placements are shown by place, never by who the visitor is. We don't use cookies, profiles or personal data.
Counties — one or more of Washington's 39 counties, or statewide.
School districts — any of the 295 districts.
Educational Service Districts (ESDs) — the 9 regional ESDs.
School levels — preschool, elementary, middle or high school.
Distance — a point and a radius in miles around your location.
Dates — every placement has a start and end date and stops automatically.
Editorial policy
Sponsors never affect the data. School information, school order, filters, rankings, reports and maps are the same with or without advertising.
Never mixed into results. Placements sit in their own labeled box, after the school results.
No targeting by protected class. We don't accept ads that target, or exclude, people by race, color, religion, national origin, sex, sexual orientation, gender identity, disability, familial status, age or any other protected class, and we don't let ads target places by school demographics. Real estate and housing ads must follow fair housing law.
Services for families only. Tutoring, child care, after-school, enrichment, test prep, and moving or relocation help. No schools ranking themselves, no political ads, no payday loans, no alcohol, tobacco, cannabis or gambling.
We may decline or remove any placement, and we check every link before it goes live.
Foundations and community partners who want to fund the free family side, not advertise: For funders & sponsors
Advertising & affiliate disclosure
The Washington School Map is free for families. To pay for hosting and the monthly data refresh, it shows a small number of paid placements:
“Sponsored” means a business paid to show its card in that spot.
“Featured” means a licensed child care program paid to highlight its card in its existing place in an official list.
“Affiliate link” means we may earn a commission if you buy through the link, at no extra cost to you.
Neither changes which schools you see, their order or their data. Links open the business's own website in a new tab and are marked rel="sponsored". Showing a card makes no request to the advertiser: nothing about you is shared with them unless you click. If the site owner has turned on GoatCounter (anonymous, cookie-free page counts), a click is counted as an anonymous total.
What we count for advertisers
If the site owner has turned on GoatCounter, featured listings and sponsored cards and pins are counted as anonymous totals: a view when at least half of the card is on screen for one second (once per page view), and a click when someone opens the link. Each count says only which listing, which spot on the site and which school it was shown with. We never send your address, your location, what you searched for or anything that identifies you, and we set no cookies. Advertisers get monthly totals only.